Helikon bookstores needed a new direction for their advertising presence. The main goal was everyone to remember that reading is not a waste of time, but a choice that enriches our thinking and our souls. That’s why we created an advertising campaign with billboards and videos for social media, starring different actors. Our team organised online activities with Helikon’s clients and provoked them to give their opinion on different topics. With important messages, we brought back people’s interest in reading and good books.