Cooking is love. Cooking is passion. And for Joana Petrova cooking is a profession, too. Her culinary power was first transformed into a blog. Then it passed on another level. Number One Advertising and Digital Agency made the design for her book “Aromas from the Heart of the House”. We were aware that the cover must be attractive and “tasty” for the eyes that review the bookshelves. We wanted this book to spread cosiness and culinary promises. Well, the graphic design accomplished its goal – every time we see Joana Petrova’s book, we smell cookies.