Pure are the culinary masters, offering great quality in a nice environment. They are positioned in the business sector, so everything they do is on a high professional level. When we started creating their sweet side – Pure Pâtisserie, we knew that everything must be excellent. Number One Advertising and Publishing Agency created the whole brand identity along with the visual concept of Pure Pâtisserie label. Our team made everything needed for a completed shape of a new brand, including the design of all the packages for their biscuits, candies, sandwiches, cakes… Our design brings the scent of vanilla and reminds us for the little moments of happiness that everyone needs.