Our advertising agency faced a lot of challenges at the end of 2014. We took part in the DHL Bulgaria competition where we had to present our values in a very concise form. We chose to do so entirely following the client’s style while using symbols similar to those on each of their packages. This way we have proven that we can speak a different language for every client we have. And we managed to stand out in a highly competitive environment where emotional perception of values is crucial.